Developing Your Supplement Brand

Your personal brand is your company’s avatar to the world. A supplement brand includes your logo, colors and style of doing things. Getting it right can mean the difference between failure and success. Yes, it’s that important!

Once your customers get to know you through brand identification, success is not far away. The questions then arise: how do you get your supplement brand to the point of being well recognized? How do you build your brand and your followers?

1. Know who you are and your voice.

Trying to be something you’re not is a huge waste of time and energy. The more you represent yourself as something you’re not, the more resources you will need to spend to maintain the illusion.

Your brand should in essence be who you are, nothing more and nothing less. This will involve some soul searching. What is it you represent? What do you stand for? Why did you get into this business? These are all valid questions that need answering before you start making decisions on how you want to appear to the world.


A successful brand needs consistency.

Knowing who you are is the number one indicator that you will be consistent in positively influencing how others perceive you. What we have done for our client the Lab Genie is taken a photo of a person who we feel is their voice, or best representative self, and posted it where all can see. How can you find your supplement brand’s voice?


Your Voice

A great series of videos and a book, http://winningthestorywars.com/, describe in detail about how to find your voice and I highly recommend it. According to them, to find your voice you must view your potential customer as a hero in a story, whom you, the brand, empower. Think of Gandalf and Frodo. Your customer is Frodo and you are Gandalf. You lead your customer and give him the tools to become the hero. You’re not the hero of the story, that’s an important note. Trying to be the hero of the story puts the focus on you. A good brand focuses on its customers. Telling their stories and filling their needs, not your own. To choose your brand voice think of what person—factual, fictional or otherwise—best represents your persona.

Your voice could be anything from a wizard to an engineer. It does not have to be magical or anything out of the ordinary, it just has to be YOU.
Once you determine your voice, be consistent across all that you do in talking with that voice. Write articles with that voice. Create ads with that voice. Knowing who you are at all times will help create a positive and stable brand.
After you go through this process find some brands who you feel have a similar voice and look at how they present themselves. Look at their logo colors, web pages, etc. If you don’t have a professional graphic designer, whatever you do, don’t settle on cheap clip-art logos! If you’re not sure how to design your look and feel, use this simple rule….


Copy the Leader

Look at who is the best and copy their look and feel as much as you can. They have probably spent lots of money and used a large pool of talent to learn some important lessons on logo and brand design. If you don’t have the resources to pay someone who knows what they are doing, trying to figure all that out on your own can be hard. If the market leader is using a clean, simple and elegant look in their branding designs, it’s a safe bet you should be too.

2. Set up your online presence


Set up a WordPress site

The easiest way for you to get up and running with your own website is WordPress. On WordPress, the amount of plugins (free tools) that you can install to make your life easier is phenomenal. Your website should be the repository from which all information on your brand goes out. Post information there, then push it out via sharing to every form of social media you can sign up to.


Keywords

To get the most out of the Internet, you need to try to target certain keywords. Keywords are simply words people are searching for. A simple and effective way to determine what people are looking for in Google is let Google autocomplete a search term for you.

Let me give an example. If vitamin C was your main product, you know that you would need to create content on your website that is related to vitamin C. You would want to know what people are wanting to know about it (search terms/keywords). If people are typing into the Google search bar the phrases “Vitamin C for Colds” or “How to take Vitamin C”, you will want to create content that has those phrases in it. To find out what people are searching for in Google, simply go to Google and type in “Vitamin C” and then hit space then A, to make the complete phrase “Vitamin C A”. Google will then suggest the top search terms that match that sentence… here is a screen shot…

As you can see above you know that many people are searching for vitamin C and iron. You can go on down the alphabet and create a keywords list of the top vitamin C search terms by simply typing

“Vitamin C B”, “Vitamin C C”, etc.

If vitamin C and iron sound good to you because you also have an iron supplement, then that would be your keyword: “Vitamin C and Iron”. There are many articles on how to use keywords and how to do SEO (search engine optimization). You don’t have to read all of them, however if you do just one simple thing, install Yoast. It’s a plugin for WordPress that will guide you and help you craft your content to get the most out of your keywords. Install it and use it, and if you let it guide you, your chances of being found by search engines will be greatly increased.

Content

The most important thing you can do on your site is to create useful content that has value outside of the context of your goal of selling something. Obviously you want to sell your brand, your product and make money. Because of this, the initial instinct for many is to write constantly about how great their product is and inundate people with ads. That can work to some extent if you have a huge budget. In today’s world however, people increasingly can block those ads, turn off the screen or change their browser tab in a millisecond. If your content is interesting and fills some actual need, people will come to you. Articles that talk about the latest news and research related to your product’s ingredients will bring people back to your site. Articles that go on and on talking about your product will not. Aim for at least 3 articles a week with at least 2500 words. Make the articles interesting to your users. This is a huge task, but will go a long way in establishing a base and will help your site’s Google ranking significantly.

3. Social Media

Every time you write an article or post information on your website, you should be sharing it to various social media outlets. If you have no social media strategy you will be light years behind most of your competition. Social media is not a luxury item in today’s world, it’s a necessity. If you follow the content suggestions above, sharing to social media will be significantly easier. Social media, like Facebook, works best for brands who use it to help others. Join and create groups in various venues and contribute useful information without shamelessly plugging your brand in the posts. Rely more on product placement, or even the fact that the articles you post are on your site. People will be curious at some point and click on the products page if you become a solid contributor to a group or community.

Just one Facebook group can bring in thousands of views per post to your site for free.

Group Rules

Post one overly promotional article on a group or the wrong subject matter and you could be kicked out by the group’s administrator. Every group has its own rules. Make sure you read each group’s description to know what they are. Some allow advertising, some don’t. Post relevant content that matches the group’s theme and more often than not you will find that your posts will be approved.

Make Friends

Use social media to talk to people and reach out top new potential customers. That’s the beauty of social media. It enables you to develop relationships while learning about what your customers think and need. During this process you can both refine and subtly help them to get to know what your brand is all about. Talk to them, and they will respond.

Traditional Advertising

This is not to say you should abandon traditional advertising, not by any means. Facebook has an ad system and I highly recommend it. You just have to be discerning about what things you create as ads and what things you post to groups.

Example Group Posts:

Great Group Post Title: Vitamin C, the latest research study is out and you won’t believe what it found!

Bad Group Post: Sale on my vitamin C product.

Interestingly, either of the posts above could be an ad.

In Summary

Our goal is to help our customers be successful. We hope you like these articles and find them useful. Please share this and give it a like if applicable!